ALS

Brand Identity

Engineering / Construction

2017

ALS is an engineering and construction company based in Lisbon which felt an urgent need to improve its identity to gain relevance among their competitors and raise notoriety as a company with many years of experience in this field.

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The solution was creating a bold and strong symbol that could  live at many platforms without losing impact and credibility. The color is important to give a step forward on modernity and, at the same time, keeping the heritage of the previous one.