Praça Central is a meeting place for all people. It is a community, a safe place where you can go with the guarantee of a remarkable experience.

​

The challenge was to create an identity that could inspire all types of audiences, especially the younger ones, to participate in a meeting that aims to be more inclusive and inviting, reducing barriers for those who can come from other ways of living life.

​

The brand intends to reflect the idea of a space “where everyone fits”, through a versatile graphic language that adapts to communication with a more assertive and fearless tone of voice and to the various topics covered, promoted with great focus on social networks.

​

® All rights reserved to Addmore