Praça Central is a meeting place for all people. It is a community, a safe place where you can go with the guarantee of a remarkable experience.

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The challenge was to create an identity that could inspire all types of audiences, especially the younger ones, to participate in a meeting that aims to be more inclusive and inviting, reducing barriers for those who can come from other ways of living life.

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The brand intends to reflect the idea of a space “where everyone fits”, through a versatile graphic language that adapts to communication with a more assertive and fearless tone of voice and to the various topics covered, promoted with great focus on social networks.

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