GoJo's

Naming / Brand Identity

Campervan Rent

2018

GoJo's provides campervan experiences based on "off road" lifestyle.

The logo is inspired on a caravan shape with simple lines that refer and amplify the multiple possibilities of tracking routes.

Focused on the  80's mood, this identity encourages their users to go different on their journey and explore all the potencial this 4 wheel houses can supply, using some confident and aspirational quotes on energetic color combos, working mostly as a metaphorical compass.

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